Mercer Zimmerman to “Shine It Forward,” Giving Customers the Power to Choose Their Charitable Cause
When Mercer Zimmerman and its lighting manufacturers welcome customers to its upcoming Light+ tradeshow at the Tenaska Center on September 17, 2026, they will receive a gift with a purpose: the opportunity to support a Nebraska nonprofit of their choice.
As part of its “Shining It Forward” initiative, Mercer Zimmerman, the Midwest's leading lighting and controls agency, has purchased charitable gift cards totaling $5,000 through Give Nebraska to distribute to customers at the event. Rather than choosing a single organization to support on behalf of its customers, the company is putting the choice in their hands and lighting the way for Nebraska nonprofits.
Each customer can designate their gift to a participating Give Nebraska nonprofit, allowing them to support a cause that is personally meaningful to them.
“We wanted to find a way to thank our customers, and at the same time, help strengthen our communities,” said Steve Clark, Mercer Zimmerman’s Branch Manager in Omaha. “Giving them the opportunity to choose a cause that matters to them felt like a meaningful way to shine it forward.”
Give Nebraska connects donors with Nebraska nonprofits across a wide range of causes, including education, health, human services, animal welfare, the arts, and environmental causes. Its charitable gift cards allow the recipient to determine where the gift goes.
“Generosity is personal, and what matters most to one person may be completely different from what matters most to someone else,” said Melissa Filipi, Executive Director of Give Nebraska. “We love that Mercer Zimmerman is giving its customers that choice and creating an opportunity for each person to shine it forward in their own way.”
